Language variant : Pirelli tower
Architect : Nervi & Ponti & Danusso
Locality : Milano
Country : Italy
Building style : Modern architecture (not specified)
Project on the map (green arrow)
“Alberto Pirelli guided his father’s company into a postwar era with an ambition to erect a work of architecture, like an American-type skyscraper, that would be an effective corporate symbol…He imagined a very tall structure, pulled back from the street edge to stand boldly above the city. When its uncommon height was approved by the city authorities, the company hired Gio Ponti to develop the project.
Pirelli wanted a stylish design, ‘a monument,’ the architect promised, that ‘would do honor to the city and society’ and create ‘an intrinsic dignity defined by proportions, simplicity, purity, correctness of the materials, and extreme care in the details.’…Perhaps it was envy or embarrassment at Ponti’s success, perhaps it was his indifference to the political agendas that gripped other architects, but Ponti’s tower was almost entirely ignored by his Italian colleagues…They were reluctant to recognize Ponti’s sophisticated image as a reflection of their postwar society.”
Kirk, Terry: The Architecture of Modern Italy – Volume II: Visions of Utopia, 1900–Present, Princeton Architectural Press, 2005, pp. 167, 170.
Ed. Katriina Puputti